GEORGETOWN ISD
Brand & Style guide
v2 - Updated July 22, 2026
Design guidelines that inspire the best in our students, staff and community.
View Guidelines Below
〰️
View Guidelines Below 〰️
An Introduction
The principles in this style guide promote a flexible and cohesive brand identity for Georgetown ISD. The purpose of this guide is to:
Reinforce our district brand and graphic identity.
Create a consistent experience across all platforms and communications.
Create a sense of community between our schools, departments, and district.
These guidelines are meant to facilitate best practices, and help users present communications in a way that best reflects our values.
It is important to note that these style guidelines are a work in progress. This is a living document that will undergo changes. Please refer to the version number for the most up to date information.
In the end, guidelines are just that—a guide. Always use your best judgment when creating materials and use this guide as a starting point.
-
To effectively use our brand, it is important to understand our district’s vision and mission.
Vision: Home of the most inspired students, served by the most empowered leaders.
Mission: Inspiring and empowering every learner to lead, grow, and serve.
-
As we strive to be a design forward thinking district, it is vital our brand embodies our vision, mission and beliefs:
We believe public education is the foundation of our community.
Our actions must be student-centered.
It is our responsibility to prepare students for their future.
Developing leaders is vital to our success.
Instruction should be designed based on the needs of the learners.
Community engagement enhances educational experiences.
-
The GISD “Brand” in particular refers to the assets that make up the “look and feel” of our district. Our distinct district “voice” is a product of our brand identity. Importantly, our brand is an important aspect of how our district is perceived by our community.
Brand = Voice
Please note, our brand identity is not static.
Over time our brand will change and evolve to meet future needs. Still, it is important to understand the foundations of our brand to help you represent our district voice.
-
Georgetown ISD’s style incorporates many neo-retro principals. We aim to combine nostalgic elements with modern sensibilities, breaking away from traditional education styling.
Additionally we aspire to provide our audiences with a definitive authoritative district voice, but with a playful twist.
Visit our Style section for more specific information regarding our GISD style.
-
This second version of our GISD Brand & Style guide features the following updates:
Simplified logo usage information
An additional font family
Guidelines regarding AI usage
-
GISD Brand Resources & Assets can be found in our shared Brand Drive.
Currently only GISD staff members can be granted access. If you are an outside party, vendor or printer please reach out to us at:
-
Have questions? Talk to us!
Edgar Arellano:
arellanoe@georgetownisd.orgCommunity Relations:
communityrelations@georgetownisd.org
Brand Guidelines:
-
Visit the link below for current GISD logo usage guides. These guides are also applicable to all campus assets.
-
Visit the link below for our current typography guidelines.
-
Visit the link below for current GISD color usage guides.
-
These guidelines are intended to provide clarity regarding the use of AI tools and engines with GISD branding.
-
Georgetown ISD’s style incorporates many neo-retro principals. We aim to combine nostalgic elements with modern sensibilities, breaking away from traditional education styling.
View our Style page for examples and more information:
-
Learn more about our Only at Public School campaign and learn how to download assets.
-
Assets including logo files, font files and style sheets for district and campuses can be found in the District Branding shared drive. Access to the shared drive is for Georgetown ISD employees only. To gain access to the shared drive please reach out to our office.
File types found in the shared drive include but are not limited to:
EPS & AI
EPS and AI files are high quality vector art. These files are infinitely scalable, making them suited for high quality printing jobs. Special software such as Adobe Illustrator is needed to open these files.
PDF
PDFs are universal document files that can be viewed or read on any device. These files are usually read only and great for sharing or printing. Some printers may request high quality PDF files.
JPG
JPG or JPEG files have a solid background and use RGB color. This file type is ideal for photos or images displayed on screens but not suited for logos or print documents.
PNG
PNG files provide a transparent background that make them great for logo files and images. PNGs are typically used for websites, but high resolution versions can be used for other applications. Due to this versatility, we strongly encourage PNG usage over JPEG file formats. All GISD logos come in PNG format.
-
Edgar Arellano
arellanoe@georgetownisd.org
512-943-6074Communications & Community Engagement
communityrelations@georgetownisd.org
512-943-1890