Only AT
Learn more our Only At Public School campaign and about and download resources.
The Goal
“Only at Public School” is an informal campaign” designed to spotlight the unique experiences that make public school.
What makes us, us? It’s our history/traditions, our culture, athletics, the everyday “school” moments and more.
Public school tradition is woven into our culture, whether some choose to acknowledge it or not.
Think about first-day-of-school pictures, the yellow bus, Friday night football, prom, and graduation walks. These are the memories that we can offer that our competitors simply can not.
The campaign lives through a simple brand mark applied subtly across our content. Think of it as a watermark for photos, videos, social posts, and more.
The goal is to not overpower our messaging but instead reinforce the idea that this is part of the “Only at Public School.” experience.
While the concept was developed for Georgetown ISD, our hope and goal is that this is something shared with all Public School districts.
If you would like to participate or get more information, please reach out to Edgar Arellano at arellanoe@georgetownisd.org
