Colors
Color guidelines to effectively support our brand identity.
Official Colors
Our official palette consists of five different colors, split into three collections.
Primary and secondary colors make up the colors used in our main district logo.
Alternate colors are designed to provide creative flexibility. These colors are complementary to the primary blues and can add energy to your design.
Combinations
Our colors help provide our distinct identity.
We encourage you to use our colors in various combinations to create dynamic designs and communications that stay true to the brand and GISD aesthetic.
The following examples give you an idea of possible color combinations.
Color terms
Pantone
The Pantone color system is used for matching colors. The system ensures an exact match between different print jobs and even color representation on different surfaces and/or materials.
HEX
HEX or web colors are expressed as six digit formulas (including numbers and letters) that refer to RGB values displayed on a web page. HEX codes are used to display color for websites and other web content only.
CMYK
CMYK describes a specific printing process using cyan (C), magenta (M), yellow (Y) and black (K) to create any color combination. CMYK is mostly used for color printing jobs.
RGB
RGB describes colors used for displays or screens such as your phone, computer or TV. RGB (red, green, blue) colors should be reserved for content intended for screens such as websites, photographs or video.
